B2C, B2B & multi-tenant applications with Microsoft Entra ID

This comprehensive video explores the concepts of B2C, B2B, single-tenant, and multi-tenant applications using Microsoft Entra ID (formerly Azure AD). The video discusses how these models differ, how tenants work in Entra ID, and how applications can be designed to support different identity and access scenarios.

Topics include:

• Understanding tenants in Microsoft Entra ID

• The difference between single-tenant and multi-tenant applications

• B2C (Business-to-Consumer) and B2B (Business-to-Business) identity models

• How authentication and access control work across tenants

• Practical examples and implementation scenarios